Musings

In fashion, the ultimate failure or success of a brand depends on viability. A designer could have the most beautiful, original, quality product, but unless it’s commercially viable, beauty won’t translate to sales. dog&boy worked with RMIT students to create a capsule collection as part of their 2019 collections.
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3 stylish women… and why we love them Every fashion designer dreams of seeing their creations worn by a celebrity. Brand exposure, social media coverage, scarves flying off the shelves… A celebrity endorsement is the equivalent of striking fashion gold....
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When most people hear the words ‘scarf designer’, they think of days spent pouring over luxurious fabrics, flicking through fashion magazines and looking fabulous 24/7. The reality, however, is not quite so glamourous......
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The dog&boy design process I’ve returned recently from a whirlwind week at the Life Instyle tradeshow, where I spent three fabulous days surrounded by fashion, homewares and beautiful things. I love these events, as I get to talk to like-minded people...
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