Musings

When I launched dog&boy in 2016, my mission was to capture the simple beauty of everyday life, tell stories through thoughtful design, and make women everywhere feel special. That mission hasn’t changed, but the design process has – and so has the finished product.

In fashion, the ultimate failure or success of a brand depends on viability. A designer could have the most beautiful, original, quality product, but unless it’s commercially viable, beauty won’t translate to sales. dog&boy worked with RMIT students to create a capsule collection as part of their 2019 collections.

3 stylish women… and why we love them Every fashion designer dreams of seeing their creations worn by a celebrity. Brand exposure, social media coverage, scarves flying off the shelves… A celebrity endorsement is the equivalent of striking fashion gold....