JOURNAL | dog&boy - Melbourne, Australia

LOOKING BACK AND LETTING GO

New dog&boy designs about love, loss and legacy It’s been 3 years since I lost my beautiful Mum to brain cancer. Not a day goes by when I don’t think of Mum. My whole family misses her like crazy. That...

BRIDGING THE GAP BETWEEN FASHION AND BUSINESS

In fashion, the ultimate failure or success of a brand depends on viability. A designer could have the most beautiful, original, quality product, but unless it’s commercially viable, beauty won’t translate to sales. dog&boy worked with RMIT students to create a capsule collection as part of their 2019 collections.

MIXING BUSINESS WITH PLEASURE: HOW I FOUND MY IKIGAI

How I found my ikigai Have you heard the word ikigai? Ikigai (pronounced Ick-ee-guy) is a Japanese term that translates loosely to ‘reason for being’. It’s about finding passion through purpose and aligning happiness with busyness – a rare combination...

CELEBRITY STYLE HEROES

3 stylish women… and why we love them Every fashion designer dreams of seeing their creations worn by a celebrity. Brand exposure, social media coverage, scarves flying off the shelves… A celebrity endorsement is the equivalent of striking fashion gold....

THE BUSINESS OF FASHION, UNFILTERED

When most people hear the words ‘scarf designer’, they think of days spent pouring over luxurious fabrics, flicking through fashion magazines and looking fabulous 24/7. The reality, however, is not quite so glamourous......