TIMELESS STYLE FOR THE SEASON OF CHANGE

Spring scarves to delight the senses

Goodbye winter, hello spring! Spring is such a beautiful season. Longer days, warmer nights, time outside in nature.

I love spring for all these reasons, but also because it holds a special place in dog&boy history. It was in the local dog park back in spring 2014 where the idea of dog&boy was born – and what a journey it’s been!

I’m constantly amazed by how much dog&boy has flourished since that first seed of inspiration was planted. With each new collection, we’re growing and evolving – moving with the seasons, capturing more moments in time.

Our new collection of spring scarves has just landed, and I’m incredibly proud of every piece. Here, I’ll reveal which scarf is creating the biggest buzz this season – and share the secret ingredient in every dog&boy design.

The scarf on everyone’s wishlist

As the designer, it’s no surprise I’m obsessed with the entire dog&boy SS2017 collection, but there’s one design I’m finding particularly hard to take off.

Our luxurious ‘Seasons’ scarf captures the simple beauty of every season – summer, autumn, winter and spring – and wraps it all up into one stunning design.

The striking, four-cornered floral pattern portrays the changing moods of the weather and the cyclical nature of life. It’s about renewal, growth and regeneration – a simple reminder that nothing stays the same.

Just as the seasons change, so do we. Our Seasons scarf is all about embracing change and moving forward. It invites us to look beyond, to delve deeper, to dream bigger.

When I wear Seasons, it sparks my creativity and reminds me that life is full of infinite possibilities – and I know I’m not alone.

Of all the spring scarves unveiled at the boutique Life Instyle exhibition in August, Seasons was the one that got everyone talking.

Designers, retailers and scarf lovers from around Australia all agreed there’s something truly magical about this piece.

If you’re one of the lucky ladies to get your hands on this limited edition design, I know you’ll love it as much as I do.

 

Make room for new adventures… and for new scarves

Seasons is a stand-out design, but there’s much more to love in our SS2017 collection.

 ‘Bloom’ and ‘Vos’ pair perfectly with fresh denim, while ‘Enchanted’ offers a refreshing pop of green and floral that works wonders against a crisp white shirt.

No matter which design you choose, I hope our spring scarves inspire you to spread your wings and create change this season.

One of my favourite children’s authors, Wendy Mass, said ‘if nothing ever changed, there would be no such thing as butterflies’.

I love this quote, as it invites us to welcome change, not fear it. Every day is a new opportunity to grow and transform – and that’s what SS2017 is all about.

dog&boy spring scarves are designed to make you feel a little braver, a little bolder – a little bit more like a butterfly – when you wear them.

They help you find comfort in the unpredictability of life. It’s often crazy, always beautiful, and sometimes scary. But it’s never the same. You can change, just like the seasons – and there’s no better time than today.

Let go of things that no longer serve you this spring. Make room for new friends and new adventures. And make room for new scarves. There’s no such thing as too many!

A dash of love in every design

Like all our collections, the original prints and deluxe fabrics are the heroes of dog&boy SS2017 – but there’s another reason our spring scarves feel so special.

It may sound cliché, but the secret ingredient in every dog&boy scarf is love.

The spring scarves in SS2017 each have their own story, but they’re also part of a bigger story we’re creating for you behind the scenes.

You know that feeling when you open a dog&boy box? Like a little rush of love that feels like a hug? It doesn’t happen by accident.

If you’ve read the dog&boy story, you may know I lost my mum to brain cancer in 2015, just as dog&boy was gaining momentum.

Mum’s signature fragrance was Youth Dew by Estee Lauder, which I use to scent the ribbon on every scarf.

It’s a small but special touch that adds another layer of love to the dog&boy experience – just like the beautiful gift box and the ‘how to wear’ brochure.

When I started dog&boy, I wanted it to be about more than scarves. I wanted to give women a complete sensory experience – something really unique and special – and Mum’s fragrance is a bit part of that.

I love Youth Dew, not only because it reminds me of mum, but because it perfectly complements the spirit of doy&boy.

Estee Lauder herself said ‘Women still like to feel beautiful, pampered and loved. That is what Youth Dew is all about’. And, at the heart of everything, that’s what dog&boy is about – making women feel beautiful every day, no matter what the season.

I hope you feel the love in our new collection of spring scarves.

Will you be a butterfly this spring?

What new adventures are you beginning this spring? What old beliefs or experiences are you letting go of? I’d love to know about your journey or transformation this season – and which dog&boy spring scarves you’re taking with you!

Sonya xx

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